The Bunny Returns
This article was originally published under a slightly different format and title by Suite101 in 2001. Reprinted with permission.
Flipping through the pages of your family’s Sears catalogue you may be surprised to discover that there is now an entire page devoted to selling Playboy products. The Playboy Bunny insignia can now be found on wallets, t-shirts, purses, belts, key chains, and more. In a rather clever promotional campaign initiated by the Hefner camp, the Playboy Bunny has returned as a highly marketable image. As ever, the trademark asserts that the woman (or girl) wearing the Bunny is sexy, playful and fun. But is this or has this ever been an accurate representation of the Playboy Bunny lifestyle? Did Playboy Bunnies ever really have fun?